Surfing is nature, and playing with the elements.
The wonderful surroundings of the beach seem obvious, but it is not. To allow later generations to enjoy the beach, the waves and our world, The Shore goes a long way in its sustainability principle. This is how we live ourselves, but also how we like to do business, with and thanks to the elements.
Sustainability starts with a fair economy!
With the Sleipnir Foundation as a common silent partner, we work together with entrepreneurs from 9 other companies without having to build up private capital. The business assets are contributed by the Sleipnir Foundation and serve as a vehicle for the entrepreneurial capacities of the entrepreneurs involved.
We do not consider The Shore as personal property and can therefore focus entirely on providing high-quality products and services that meet the needs of our visitors, employees and suppliers. This is called Steward Ownership
All our products are of organic origin, and often biodynamic. We do not use added sugars unless you want it in your coffee. We work with local suppliers with whom we build a lasting relationship, and do not necessarily go for the cheapest solution. Our delicious products may cost a little more, but are made with attention and are certainly not too expensive.
The Shore consists of recycled sea containers that have already had a previous life in a different form and function. Most of the inventory has already had a past life, and we are actively working with education to find ways to recycle our old boards and wetsuits into new products.
We generate our energy using solar panels. In the summer months, we even generate so much energy that we can feed it back into the grid. Our shower water is heated by the sun in solar boilers, and therefore doesn’t cost scarce fossil fuels like gas or heavy terra joules to consume electric boilers. It couldn’t be simpler!
We encourage people to take a short shower after surfing, because clean drinking water is unfortunately not infinite. The dishwasher is also filled with hot water from a solar boiler.
Disposables? As few as possible, and if we do have them, they’re made of biodegradable materials. We try to organize “zero waste” at our festivals by handing out pocket ashtrays and using returnable cups. We also don’t serve products in single-use plastic and are even the initiators of the Plastic Free Terrace. With this initiative, we want to encourage other hospitality businesses to stop using single-use plastic.
Our instructors embrace the simple “Pick-up-Three” principle. Every time we walk back to the surf school, we pick up litter and throw it in the trash. A small effort, but a big difference for the next visitor.
The Shore won the 2018 MKB Den Haag Dunea sustainability award, and in 2019 and 2020 it won the Hague beach and terrace fair awards in the sustainability category.
In 2023, we won the Haagse Parel business award from the municipality of The Hague in the Exceptional Contribution category.
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